The Affinity Market

Group and sponsored/affinity insurance programs were PIMA members’ original core business—in fact our members started the association-sponsored insurance business in 1975. A 2011 member survey estimated our members’ market base at more than $15.5 billion in premium, with $1.8 billion in new sales and more than 26 million certificates in-force. A more recent survey estimated the total Affinity Market at $60 billion in insurance premium and included both benchmarking and product trend information. (Detailed survey results are available only to PIMA members. Join here.)

Today PIMA members provide benefits, including and beyond insurance, to the broader affinity market—to membership organizations, financial institutions, employers and other affinity groups and markets.

In 2015 PIMA marked our 40th anniversary and released our Affinity 2020 Report—identifying key issues and implications affecting the affinity benefits & direct marketing industry over the next five years.

Shouldn't your organization be part of the conversation? Join PIMA.