PIMA Announces 2018 Industry Insights Conference

The Professional Insurance Marketing Association (PIMA) Announces Keynote Speakers and Panelists for its 2018 Annual Industry Insights Conference – Affinity Strong


Chicago, IL (November 7, 2017) – Registration for The Professional Insurance Marketing Association (PIMA) Annual Industry Insights Conference is now open, featuring two renown keynote speakers - Ido Segev, Partner at McKinsey & Company and Gary Rifkin, Chief Learning Officer at CoreClarity, Inc. This year’s conference will be held January 18 – January 21, 2018, at The Naples Beach Hotel in Naples, Florida. 

The conference will host several industry leading speakers and panelists, including C-level executives from top agencies, insurance companies, and partners. Bill Suneson, PIMA President reflects on the vision for this year’s theme, “Affinity Strong speaks to how our industry continues to acclimate to a continuum of changes through strength in leadership, leveraging opportunities and industry vision. We offer our attendees an unparalleled experience, you’ll hear from industry experts on harnessing the strengths in your own organizations as we do a deeper dive into what is changing in the Affinity market landscape.“

Ido Segev will be our Opening Keynote speaker for the Affinity Market Opportunity session. Ido co-launched McKinsey’s Digital Quotient (DQ) to assess the digital maturity of an organization, which DQ allows organizations to assess their digital strengths and weaknesses. He will paint a picture of the changing landscape, the insurance industry position of strength, and address the critical elements you need to consider when creating your own path to success.

Our Closing Keynote speaker, Gary Rifkin will speak during the Strengths-Based Leadership session. Gary’s work with CoreClarity is focused on helping individuals and teams understand how employees can play to their strengths – the innate talents that propel people forward. The results are higher levels of productivity, customer satisfaction, and profits.

Additional Session Highlights:

Associations’ View of Affinity’s Strength of Trust

Eric Engquist - VP Affinity Management and Development, USAA

Ani Matson - Adjunct Professor of Marketing, University of Maryland

Libby Wallace - CEO, AVMA Life


Investing in the Future

Amit Dhadwal - EVP Corporate Development and Chief Strategy Officer, AON Risk Solutions
William Gould – Vice President, Financial Institution Group, Securian Financial

Transforming Analytics into Action – Data Insights

Jasmine Joseph - Senior Director, Database Marketing & Data Analytics, Affinion Insurance Solutions

Keith Richmond - Director, Client Reporting & Analytics, Affinion Insurance Solutions


The early bird registration discount and housing deadline is December 8, 2017. Join us in Naples and find out what it really means to be Affinity Strong. Visit our conference website PIMAInsights or call 817-569-7462 (PIMA) for more details and to register. Follow us on social media using #pimainsights2018.

About PIMA – Where Affinity Business Grows

The Professional Insurance Marketing Association (PIMA) convenes the leaders in affinity benefits distribution to foster commerce, cultivate relationships, engage in thought leadership, and serve as a regulatory resource. To find out more about us, visit PIMA for more information.