PIMA Announces 2017 Marketing Methods Competition Awards

Chicago, IL – July 24, 2017 – The Professional Insurance Marketing Association (PIMA) announced the winners of its annual Marketing Methods Competition at the PIMA MidYear Meeting &Trade Show.

PIMA’s Marketing Methods awards are presented to member companies for direct marketing efforts that display outstanding marketing and creative strategies that deliver outstanding and measurable results.

Best of PIMA” was awarded to Bodden Partners for their ACA Open Enrollment campaign. Bodden developed a strategy to find the right product for their target audience when none appeared to be available. Their creative successfully leveraged non-traditional channels and, during a challenging time in the marketplace, results were strong and provided customers with a healthcare solution.

The 2017 PIMA Marketing Methods Competition winners are:

Best of PIMA

  • Bodden Partners

Mail Solicitation for Guaranteed-Issue Product/Simplified-Issue Product

  • GOLD – Aon Affinity

  • SILVER – AGIA Affinity

  • BRONZE – Mercer Consumer

 Mail Solicitation for Underwritten Product

  • GOLD – Mercer Consumer

  • SILVER – Pearl Insurance

  • BRONZE – Pearl Insurance

Single Channel Marketing

  • GOLD – Mercer Consumer

  • SILVER – Prudential

  • BRONZE – Affinion Group

 Customer Cross-sell and Upgrade Marketing

  • GOLD – AGIA Affinity Services

  • SILVER – Mercer Consumer

  • BRONZE – Securian Financial Group

Lead Generation Campaign

  • GOLD – AIG Group Benefits

  • SILVER – Mercer Consumer

  • BRONZE – Pearl Insurance

 Conservation/Retention Campaign

  • GOLD – Mercer Consumer

  • SILVER – AGIA Affinity

 E-Commerce Web site

  • GOLD – Affinion Group

  • SILVER – New York Life

  • BRONZE – Prudential

 Self-Promotion – Company Members-Business Partners

  • GOLD – The Hartford

  • SILVER – New York Life

Other Media

  • GOLD – Value Group Direct

  • Silver – Pearl Insurance

 New Media

  • GOLD – Bodden Partners

  • SILVER – Selman & Company

  • BRONZE – Aon Affinity

 Judge’s Choice

  • Selman & Company


The 2017 judges were Kelly Abeles of AIG; Angela Daisy of Value Group Direct; and Fred Hron of Forrest T. Jones & Company, Inc. For more details, contact PIMA at 817-569-7462 or visit the Marketing Methods Award page on the website.