Marketing Methods Competition

This annual competition recognizes outstanding achievement in marketing among PIMA members. Gold, Silver, Bronze Awards, are based on a minimum point threshold. Judging is based upon Results first, for most categories, (50%) and then Marketing Strategy (25%), Creative Execution (25%). (The exception is for “New Media” where creativity and marketing strategy will receive more points. All Gold award winners are automatically entered into consideration for the annual Best of PIMA Award. Entries will be displayed at the MidYear Meeting where awards, including the Judges Choice and Best of PIMA, are announced. See below for categories & complete entry information. Online entry form and submission details coming soon.


2017 Competition Winners

2018 Judges:

Rich Goldman of Competiscan; Kelly Abeles of AIG; and Fred Hron of Forrest T. Jones & Company, Inc.

Entry Form Deadline: April 16th

Boards/Entry Submission Deadline: April 30th


Entry Categories & Descriptions

  1. Mail Solicitation for Guaranteed-Issue/Simplified-Issue Product

  2. Mail Solicitation for Underwritten Product

  3. Single Channel Campaign

  4. Customer Cross-sell and Upgrade Marketing

  5. Lead Generation

  6. Conservation/Retention

  7. E-Commerce Website

  8. Self Promotion – Agency Members

  9. Self Promotion – Company Members/Business Partners

  10. Other Media

  11. New Media

Example Competition Form

PIMA 2018 MMC Results Worksheet