Join PIMA

PIMA convenes the leaders in affinity benefits distribution.

Our ROI is simple. PIMA members Grow Affinity Business. PIMA is known for our outstanding networking & educational conferences, our community of deal makers, and expert business development resources.

Member Types

  • Distributors

    Companies that generate revenue by taking a portion (percentage or fixed) of the values of each insurance/product sales transaction including any licensed agency or TPA would be considered a Distributor of affinity benefits.
    List of Distributors Members

  • Product Providers

    A Product Provider includes insurance or non-insurance affinity benefits companies that generate their revenue by manufacturing products/services to meet the needs of a market segment.
    List of Product Providers Members

  • Business Partners

    Business Partners are any company that generates revenue by supplying resources/goods/services to Distributors and Product Providers. These companies include data, technology, direct marketing, etc. that supply services to the affinity benefits distribution market.
    List of Business Partner Members

Benefits of Membership

Specifically for…Distributors

PIMA’s Agency CEOs Forum and Conferences provide an unparalleled peer networking & problem-solving group and our Legislative & Regulatory resources are invaluable. For additional benefits, see Resources.

What Our Members Say…“We view PIMA as an investment, not an expense.”

Distributor Application


Specifically for…Product Providers

Among our members and at our Conferences, find dozens of Agency CEOs and senior management of leading distributors along with expert marketing partners—all in one place. Solidify relationships—and find new ones— while staying abreast of developments in compliance and our niche of the industry. For additional benefits, see Resources.

What Our Members Say…“I learned something, had eight meetings, and made one deal—that just doesn’t happen at other conferences.”

Product Provider Application


Specifically for…Business Partners

Among our members and at our Conferences, you will find C-level decision-makers from the leading insurance Companies  and Agencies that distribute and market in the affinity benefits arena—all in one place. Find unparalleled networking opportunities, and ideas, to help you better serve your clients and find new ones. For additional benefits, see Resources.

What Our Members Say...“This is only my second time at a meeting and I’ve already picked up some new business.”

Business Partner Application

 Making the Most of Your Membership

Distributor Application | Business Partner Application | Product Providers Application

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