The Professional Insurance Marketing Association (PIMA) convenes the leaders, and leading companies, in affinity* benefits distribution and direct marketing. Brand, causal & loyalty marketing? Peer to Peer? All started here.
| Partnerships that bring a large consumer base together, based on:
~ a common understanding based on similar qualities or characteristics
~ a relationship, such as belonging to a group or community of interest
~ a causal connection, such as a transaction or event