Since 1975, the Professional Insurance Marketing Association has served the leaders in the affinity benefits direct marketing industry. Today, PIMA connects and serves approximately 120 leading companies in our $15+ billion dollar niche of the $60 billion affinity marketplace. For more on benefits and member types, see below.
Member Benefits & Services Include:
|Affinity 2020 Report||Affinity Marketplace Surveys|
|Networking Conferences||Agency CEOs Forum|
Corporate Membership Types
A PIMA Agency membership is available to any licensed Agency whose primary business is the administration, distribution sales and/or or direct marketing of voluntary benefits programs for individuals or businesses. Types of businesses in this membership category include TPAs/Distributors, Brokers, Agencies, DNPOs, Program Managers, MGAs, MGUs, Aggregators, Wholesalers. List of Agency Members
A PIMA Company membership is available to any licensed insurance company. (Each separate entity within a multiple organization having common ownership or management is eligible for membership.) List of Company Members
A PIMA Business Partner membership is available to any corporation not meeting the criteria above and providing either support services or non-insurance benefits/services/products to Agency and/or Company members. Types of businesses in this category include Marketing Firms, List & Mailing Companies, Printers, Discount Services or Plan Providers, Enrollment Companies, Technology & Data Companies, Compliance businesses, Call Centers, Consultants and more. List of Business Partner Members