"PIMA is about cooperation, not competition. It has taken a large, complex industry and made it a community. It provides a great forum to build relationships and opportunities in the industry."

Ann Dieleman SVP, Chief Marketing & Business Development Officer, ARAG

PIMA Members

Our association membership consists of the leading companies that drive the affinity benefits and direct marketing industry. Our three corporate membership types are listed below.



Any firm or corporation licensed as i. an insurance agency, and/or ii. a Third Party Administrator (TPA), and/or iii. a Broker, and/or iv. Discount Network Provider Organization (DNPO) whose business or whose primary revenue source is from the marketing, sales, distribution or administration of insurance. Types of businesses in this category also include Program Managers, MGAs, MGUs, Aggregators, Wholesalers.

List of Agency Members                     


Insurance Company

Any firm or corporation licensed as an insurance company.

List of Company Members                   


Business Partners

Any firm or corporation i. that does not meet the definitions for "Agency" or "Company", ii. whose primary business is to provide services to those other member/business types, and iii. that provides non-insurance benefits and products. Types of businesses in this category provide a broad range of support services and/or non-insurance benefits, services or plans to the other corporate member types

List of Business Partner Members