Marketing Methods Competition

This annual competition recognizes outstanding achievement in marketing among PIMA members. Gold, Silver, Bronze Awards, and Honorable Mention recognition, are based on a minimum point threshold. Judging is based upon Marketing Strategy (25%), Creative Execution (25%) and Results (50%). (The exception is for “New Media” where creativity and marketing strategy will receive more points—see FAQs.) All Gold award winners are automatically entered into consideration for the annual Best of PIMA award. Entry Boards are displayed at the MidYear Meeting where awards, including Best of PIMA, are announced. See below for categories & complete entry information. Prior Competition Winners

2013 Judges: Jennifer Day, KBM Group; Chuck La Tournous, Prudential; and Cindy Warden, AMA Insurance.

FAQ Packet

Entry Deadline: April 15th

Board Deadline: April 30th

 

Entry Categories

  1. Mail Solicitation for Guaranteed-Issue/Simplified-Issue Product

  2. Mail Solicitation for Underwritten Product

  3. Multiple Step/Delivery Channel Marketing

  4. Customer Cross-sell and Upgrade Marketing

  5. Lead Generation

  6. Conservation/Retention

  7. E-Commerce Website

  8. Self Promotion – Agency Members

  9. Self Promotion – Company Members/Business Partners

  10. Other Media

  11. New Media

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