Marketing Methods Competition

This annual competition recognizes outstanding achievement in marketing among PIMA members. Gold, Silver, Bronze Awards, are based on a minimum point threshold. Judging is based upon Results first, for most categories, (50%) and then Marketing Strategy (25%), Creative Execution (25%). (The exception is for “New Media” where creativity and marketing strategy will receive more points—MMC FAQs & Entry Packet.) All Gold award winners are automatically entered into consideration for the annual Best of PIMA Award. All are presented at the MidYear Meeting. Entry Boards are displayed at the MidYear Meeting where awards, including the Judges Choice and Best of PIMA, are announced. See below for categories & complete entry information.

2015 Competition Winners

2016 Judges:

Kelly Abeles of AIG; Angela Daisy of Value Group Direct; and Deana Palmer of NASW Assurance Services.

Competition Form and Entry Form, MMC FAQs & Entry Packet

Entry Form Deadline: April 15th

Boards/Entry Submission Deadline: April 30th

 

Entry Categories & Descriptions

  1. Mail Solicitation for Guaranteed-Issue/Simplified-Issue Product

  2. Mail Solicitation for Underwritten Product

  3. Single Channel Campaign

  4. Customer Cross-sell and Upgrade Marketing

  5. Lead Generation

  6. Conservation/Retention

  7. E-Commerce Website

  8. Self Promotion – Agency Members

  9. Self Promotion – Company Members/Business Partners

  10. Other Media

  11. New Media

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