Join PIMA

PIMA connects and empowers the leaders in the affinity benefits industry to thrive in a dynamic marketplace.

Our ROI is simple. PIMA members Grow Affinity Business. PIMA provides an outstanding educational experience, a community of deal makers, and expert business development resources. Our leadership is committed to:

  • Creating an environment for education and relationship building

  • Fostering commerce in the affinity market

  • Engaging Thought Leaders to shape and propel business growth

  • Serving as an informed advocate on legislative and regulatory issues.

Click here for your Member Type. See below or member benefits and/or Resources.

Agency Application | Company Application | Business Partner Application

Benefits of Membership

Specifically for… Insurance Agents/Brokers/TPAs

Among our members you will find new products, services and partners—all in one place. In addition, find ideas from peers (and even competitors) to assist in developing all aspects of your business. PIMA’s Agency CEOs Forum and Conferences provide an unparalleled peer networking & problem-solving group and our invaluable Legislative & Regulatory resources are focused on our niche of the business. For additional benefits, see Membership & Benefits and/or Resources.

What Our Members Say…“We view PIMA as an investment, not an expense.”


Specifically for… Insurance Companies

Among our members you will find dozens of Agency CEOs and C-level & senior managers of leading distributors (agents, brokers, TPAs), along with expert marketing partners—all in one place. Solidify relationships—and find new ones— while staying abreast of developments in our industry niche at our Conferences. For additional benefits, see Membership & Benefits and/or Resources.

What Our Members Say…“I learned something, had eight meetings, and made one deal—that just doesn’t happen at other conferences.”

Join PIMA


Specifically for… Business Partners

Among our members you will find dozens of C-level decision-makers from the leading insurance direct marketing & distribution companies in the affinity benefits arena—all in one place. Our twice yearly Conferences provide prime networking opportunities, and ideas, to help you better serve your clients and find new ones. For additional benefits, see Membership & Benefits and/or Resources.

What Our Members Say... “This is only my second time at a meeting and I’ve already picked up some new business.”

Join PIMA

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