Join PIMA

PIMA convenes the leaders in affinity benefits distribution.

Our ROI is simple. PIMA members Grow Affinity Business. PIMA is known for our outstanding networking & educational conferences, our community of deal makers, and expert business development resources.

Member Types

  • Insurance Agencies/Brokers/TPAs

    Any licensed Agency whose primary business is the administration, distribution, sales and/or or direct marketing of voluntary benefits programs for individuals or businesses, e.g. Agencies, Brokerages, TPAs, DNPOs, Program Managers, MGAs, MGUs, Aggregators, Wholesalers.
    List of Agency Members

  • Insurance Companies

    Any licensed insurance company. (Each separate entity within a multiple organization having common ownership or management is eligible for membership.)
    List of Company Members

  • Business Partners

    Available to any corporation not meeting the criteria above and providing either support services or non-insurance benefits/services/products such as Marketing, Lists & Mailing, Printers, Discount Services or Plan Providers, Enrollment, Tech & Data, Compliance, Call Centers, Consultants and more.
    List of Business Partner Members

Benefits of Membership

Specifically for…Insurance Agents/Brokers/TPAs/MGAs [Distributors]

PIMA’s Agency CEOs Forum and Conferences provide an unparalleled peer networking & problem-solving group and our Legislative & Regulatory resources are invaluable. For additional benefits, see Resources.

What Our Members Say…“We view PIMA as an investment, not an expense.”

Agency Application


Specifically for…Insurance Companies

Among our members and at our Conferences, find dozens of Agency CEOs and senior management of leading distributors along with expert marketing partners—all in one place. Solidify relationships—and find new ones— while staying abreast of developments in compliance and our niche of the industry. For additional benefits, see Resources.

What Our Members Say…“I learned something, had eight meetings, and made one deal—that just doesn’t happen at other conferences.”

Company Application


Specifically for…Business Partners

Among our members and at our Conferences, you will find C-level decision-makers from the leading insurance Companies  and Agencies that distribute and market in the affinity benefits arena—all in one place. Find unparalleled networking opportunities, and ideas, to help you better serve your clients and find new ones. For additional benefits, see Resources.

What Our Members Say...“This is only my second time at a meeting and I’ve already picked up some new business.”

Business Partner Application

 Making the Most of Your Membership

Agency Application | Business Partner Application | Company Application

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