Our Vision Statement
Where Affinity Business Grows
Our Mission Statement
PIMA connects and empowers the leaders in the affinity benefits industry to thrive in a dynamic marketplace.
The affinity direct marketing business continues to thrive. Two recent PIMA Affinity Marketplace Surveys quantified members’ base business at close to $16 billion—of a $60 billion industry—and growing.
Our Guiding Principles & Value Proposition
PIMA’s leadership is committed to:
Creating an environment for education and relationship building
Fostering commerce in the affinity market
Engaging thought leaders to shape and propel business growth
Serving as an informed advocate on legislative and regulatory issues.
What Members Say About PIMA
Provided courtesy of Genius Avenue, Gold Award winner in PIMA's 40th Anniversary Marketing Methods Competition.
PIMA’s 30th Anniversary Booklet (2004) recounts the origins & growth of our industry niche. Take a look at this introductory video prepared in 1989 for PIMA's 15th Anniversary.