About PIMA

Our Vision

Where Affinity Business Grows


Our Mission

PIMA convenes the leaders in affinity benefits distribution to:

  • Foster Commerce

  • Cultivate Relationships

  • Engage in Thought Leadership

  • Be a Regulatory Resource & Voice

 


Our Industry

PIMA Affinity Marketplace Surveys quantified members’ base business at close to $16 billion—of a $60 billion industry. Our member organizations include Agents/Brokers/MGAs/TPAs, Insurance Companies, Non-Insurance Product Providers, and InsurTech, Marketing, Compliance, Consulting companies.

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What Members Say About PIMA

 

Provided courtesy of Genius Avenue Gold Award winner
in PIMA's 40th Anniversary Marketing Methods Competition.

PIMA’s 30th Anniversary Booklet (2004) recounts the origins & growth of our industry niche.

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