Marketing Methods Competition

PIMA’s annual Marketing Methods Competition (MMC) recognizes outstanding achievement in marketing among PIMA members. Gold, Silver, Bronze Awards, and Honorable Mention recognition, are based on a minimum point threshold. Judging is based upon Marketing Strategy (25%), Creative Execution (25%) and Results (50%). All Gold award winners are automatically entered into consideration for the annual Best of PIMA award. Entry Boards are displayed at the MidYear Meeting where awards, including Best of PIMA, are announced. Showcase your successes! See below for categories & complete entry information.

2010 Judges: Sue Fox Ruggiero, NEA Member Benefits, Stephanie Johns-Chin, New York Life and Eric Rozencwaig, ABIS.

2010 Competition Deadline Dates:
Entry Forms Due: April 15, 2010
Display Boards Due: April 30, 2010

MMC FAQs & Complete Kit

2010 MMC Entry Form
2010 MMC Competition Form

Questions? Contact kristen@pima-assn.org or call us at 817-569-PIMA(7462)

2010 Marketing Methods Competition Winners

Entry Categories

1. Mail Solicitation for Guaranteed-Issue Product 

2. Mail Solicitation for Simplified-Issue Product

3. Mail Solicitation for Underwritten Product

4. Multiple Effort Marketing Campaign

5. Customer Cross-sell and Upgrade Marketing

6. Lead Generation Campaign

7. Conservation/Retention Campaign

8. E-Commerce Web sites

9. Self Promotion – Agency Members

10. Self Promotion – Company Members/Business Partners

11. Other Media